The Drum / From AI to Authenticity: Why Human Connection Will Drive Marketing in H2 2025

Authored by Mona Kinal, Chief Marketing Officer at G2A.COM, the article presents G2A.COM’s marketing perspective on balancing AI innovation with genuine human connection.

Kinal argues that authentic creator partnerships, community‑driven storytelling, and ethical AI use will define successful marketing in the second half of 2025. The piece positions G2A.COM’s marketing leadership as advocating for trust‑first engagement over purely automated scale.

To see the whole article and more insights, check it out here: https://www.thedrum.com/industry-insight/ai-authenticity-why-human-connection-will-drive-marketing-h2-2025?preview=ok

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