Senior Paid Social Specialist

G2A.COM is the world's largest marketplace for digital entertainment. On our platform, over 35 million people from 180 countries have already purchased more than 135 million digital items. Why? Sellers from all over the world present a rich offering of over 95,000 digital codes for games, software, gift cards, subscriptions, DLCs, in-game items, and various digital entertainment. We are a safe marketplace, where sellers guarantee instant delivery.

What else sets us apart? G2A.COM is a place co-created by a team of around 400 exceptional experts representing 10 nationalities. Most of us work in a hybrid model, some remotely, or on-site in a chosen location. Our R&D center is in Rzeszow, we also have offices in Warsaw and Krakow. The company's main headquarters are in Hong Kong, with the central office in Amsterdam.

We address each other by our first name, we are supportive, and we share knowledge. We operate based on DEI values – Diversity, Equity, and Inclusion and provide extensive development opportunities – in 2025, we delivered approximately 86 development and wellbeing events. We work in a dynamically changing environment, continuously implementing and utilizing the latest technologies such as artificial intelligence (AI) or augmented reality (AR).

Our mission is to seek new opportunities, pursue continuous growth, and deliver engaging entertainment. G2A’s vision is to build and strengthen its position as a leader in the digital industry by creating a comprehensive, integrated digital ecosystem based on innovative technologies and cutting-edge cybersecurity solutions.

As part of our “First in Digital, Digital First” strategy, we emphasize the balance between being external innovators and internal drivers of progress—leading digital transformation while simultaneously developing people to thrive in an ever-changing environment. This approach allows us to shape a future where technology and human potential go hand in hand, delivering exceptional results and driving sustainable growth.

We regularly check job satisfaction. According to the latest survey, as many as 96% of people trust themselves and support one another, 97% appreciate teamwork, and 83% highly value managerial support. The average tenure at G2A.COM is an impressive 5 years. This is simply a place where people want to be.

We place particular emphasis on maintaining a healthy work–life balance, as well as on the value of Deliver Value – providing value to the user, the company, oneself, and the people we work or collaborate with.

By joining us, you will have the opportunity to collaborate and create projects with international brands such as Google, PayPal, Amazon, VISA, Mastercard, PayU, EY, Synerise, Modivo, Empik, and Microsoft. We think and act globally, and in our daily work, we are guided by analysis and data, although intuition and experience-based insights are also considered a significant asset. We invite you to join us on the journey of co-creating Gate2Adventure – the gateway to the world of digital entertainment. 

We’re waiting for you!

Join G2A.COM's Marketing team as a Senior Paid Social Specialist. We're looking for someone who thrives in the world of advertising campaigns, thinks strategically, analyzes data, and isn’t afraid to test new solutions. If that sounds like you – you’re in the right place.

In this role, you'll have real freedom and influence over how we run our campaigns. We’ll entrust you with specific budgets and give you the trust you need to manage them wisely. You won’t just “set up ads” – we want you to co-create the entire strategy and take responsibility for the results. We're focused on long-term goals, so we're looking for someone who sees the bigger picture, thinks outside the box, and values quality at every stage of work.

If you love experimenting, you'll find plenty of space to test and implement your own ideas here. And if you enjoy sharing your knowledge and have a knack for mentoring, we’ll be happy to involve you in supporting junior team members too.

What can we offer you? Above all, a clear development path and opportunities for promotion. You’ll have full flexibility – work in a hybrid model or fully remotely, depending on what suits you best. You’ll get access to advanced tools and full team support, especially at the beginning. We’ll take care of your onboarding and ensure a good atmosphere and work-life balance. Benefits include a welcome pack, Motivizer vouchers, private medical care, and a MultiSport card.

If you’re looking for a place where you can grow, make an impact, and work on your own terms – apply now. At G2A.COM, we’re waiting for you.

You're a perfect match for the role, if:

• You have at least 4–5 years of experience running paid social campaigns
• You can manage large advertising budgets and take responsibility for using them effectively
• You know how to plan, optimize, and report on both performance-driven and brand awareness campaigns
• You understand how to align campaigns with broader marketing goals – you think strategically, not just operationally
• Your English and Polish proficiency is at least B2 level, both spoken and written
• You’re proactive, independent, and well-organized
• You have an analytical mindset – you enjoy working with data, drawing conclusions, and testing new solutions

Your additional advantages:

• You have a desire to share your knowledge – mentoring junior specialists is something you're familiar with

Your responsibilities:

• Planning, implementing, and optimizing advertising campaigns on social media platforms (including Meta Ads, LinkedIn Ads, TikTok Ads, X Ads, and others)
• Close collaboration with marketing, data analytics, and technology teams on digital projects
• Monitoring key performance indicators (KPIs) and preparing regular reports on campaign activities and results
• Continuously improving processes and strategies – conducting A/B tests and other experiments to optimize campaign performance
• Ongoing monitoring, analysis, and interpretation of Paid Social campaign results, with a focus on maximizing effectiveness
• Efficient management of advertising budgets, aiming to minimize costs and maximize return on investment (ROI)
• Staying up to date with trends and changes in the social media advertising landscape
• Seeking innovative solutions to improve the effectiveness of Paid Social efforts
• Collaborating with the marketing team to ensure Paid Social activities align with the overall marketing strategy
• Participating in the development of strategies, analyses, forecasts, media plans, and execution of commercial and branding campaigns
• Creating training materials and presentations related to social media advertising
• Actively supporting other team members in ongoing projects

Why joining us worth it:

• You can choose hybrid or even fully remote work
• You'll receive the tools necessary for your work, such as a laptop or/ and a phone
• We can provide your home office with ergonomic furniture and electronic devices, such as: footrests, exercise balls, chairs and lumbar supports, monitors, mousepads, laptop docking stations, mice, keyboards, and headphones
• We care about the work-life balance and wellbeing of our team
• We provide opportunities for you to turn your ideas into reality and we appreciate such initiatives
• We support skill and knowledge development via internal and external trainings
• We work according to the values of DEI: Diversity, Equity & Inclusion
• We support grassroots initiatives and charities
• We offer valuable benefits, such as the welcome pack, Motivizer vouchers (220 points/PLN employees can spend on a variety of services and products from known brands available on the platform), private health care, MultiSport card, the opportunity to participate in internal and external trainings and industry conferences, and many more
• You will receive discount codes to use on the G2A.COM sales platform so that you can enjoy the benefits of our offers and services