Head of Brand

G2A.COM is the world’s largest marketplace for digital entertainment. To date, more than 35 million people from 180 countries have purchased over 145 million digital items on our platform. Why? Sellers from around the world offer a wide selection of more than 125,000 digital products, including game and software keys, gift cards, subscriptions, DLCs, in-game items, and various forms of digital entertainment. We are a secure shopping platform where sellers guarantee instant delivery.

What else sets us apart? G2A.COM is powered by a team of 400 exceptional professionals representing 12 nationalities. Most of us work in a hybrid model, while some work remotely or from an office at a location of their choice. Our R&D center is located in Rzeszow, and we also have an office in Warsaw. The company’s headquarters are located in Hong Kong, while our central office is in Amsterdam.

We address each other by our first names, support one another, and share knowledge. We operate based on the principles of DEI - Diversity, Equity & Inclusion. We provide extensive opportunities for professional development - in 2025, we organized approximately 86 development and wellbeing initiatives.

We work in a dynamic, rapidly changing environment, continuously implementing and leveraging the latest technologies, such as artificial intelligence (AI) and augmented reality (AR), as well as specialized cybersecurity solutions.

G2A is a brand known to millions of customers around the world. Today, we want to take the next step and further strengthen its position as a global leader in digital entertainment. We are looking for a Head of Brand for whom the world of digital entertainment is more than just an industry - it’s a passion. Someone who understands the communities, trends, and culture driving this market, and can translate that knowledge into a strong brand and tangible business results.

As Head of G2A Brand, you will set the strategic direction for the G2A brand, strengthen its position across global markets, and create initiatives that bring together creativity, culture, communities, and business. The role encompasses brand strategy, 360° campaigns, category marketing, social media, influencer marketing, and strategic partnerships.

You're a perfect match for the role, if:

• You have experience in a similar role and have led large, complex projects requiring you to bring together strategy, creativity, and business
• You have a strong track record of 360° brand campaigns and a solid understanding of how to leverage the potential of digital and media to make a brand genuinely more relevant and impactful
• You see the brand as more than just communication – you understand how Brand supports business objectives and can effectively connect the two worlds
• You can turn strategy into a clear action plan – setting priorities, providing direction, and ensuring effective execution
• You take ownership of your areas, are not afraid to make decisions, can work independently, and deliver results even when not everything is clearly defined upfront
• You thrive in cross-functional environments and can effectively bring together the perspectives of different teams and stakeholders
• You have experience managing and developing teams – you know how to build engagement, foster autonomy, and support people’s growth
• You are comfortable in the world of digital and data-driven marketing, treating data as an important input for decision-making rather than simply a report at the end of a campaign
• You have experience working in an international environment
• You have excellent English communication skills (B2 minimum) and feel comfortable working in an international environment

Your responsibilities:

• Setting the brand direction - developing G2A’s brand strategy and positioning, while ensuring the brand remains consistent, distinctive, and relevant to our audiences
• Turning strategy into big ideas - creating and leading integrated 360° brand campaigns that connect different channels, teams, and brand touchpoints
• Planning the brand ahead - developing an annual Brand Plan and activation calendar that sets the direction for key activities and initiatives
• Building G2A’s position within the category - developing category marketing and identifying new ways to further differentiate the brand in the market
• Growing social & influencer marketing - creating a strategy that enables the brand to stay close to its audiences, culture, and the topics that matter to them
• Creating valuable partnerships - identifying and developing strategic collaborations and co-marketing initiatives that strengthen both the brand and the business
• Making data-and insight-driven decisions - leveraging research, customer insights, brand health metrics, media mix modeling, and marketing effectiveness analyses to evaluate direction and make informed decisions
• Connecting perspectives and working closely with Performance, Loyalty, Creative, and PR teams to ensure all marketing activities contribute to a shared goal
• Leading Brand teams - managing teams responsible for Brand, developing their capabilities, strengthening ownership, and creating an environment where people can work effectively and independently
• Building a strong Brand function at G2A - evolving the way we work with the brand and strengthening the role of Brand in delivering business objectives

Why joining us worth it?

• You can work in a hybrid model, from the office, or remotely
• You'll receive all the tools you need to do your job, such as a laptop and/or phone
• We care about work-life fit and the well-being of our team
• We encourage and value new ideas, giving you the freedom to bring your own initiatives to life
• We support the development of your skills by providing access to numerous internal and external training opportunities, as well as the G2A Learning & Development & Well-being program. We operate based on DEI values — Diversity, Equity & Inclusion
• We support grassroots initiatives and get involved together in charitable activities
• We offer a wide range of valuable benefits, including a welcome pack, Motivizer vouchers (every month, all G2A employees receive a package of 250 points worth PLN 250, which can be spent on a wide range of products and services from well-known brands available on the platform), private medical care, a MultiSport card, access to internal and external training and industry conferences, and much more
• You'll receive discount codes to use on the G2A.COM marketplace, so you can enjoy the benefits of our offers and services