Country Marketing Manager - US

G2A.COM is the world’s largest marketplace for digital products where over 20 million people have already made their purchases. They can choose from 75,000+ digital products – video games, DLCs, in-game items, gift cards and software - offered by sellers from around the world. We have over 400 talented and skilled specialists from 12 countries who can work from anywhere in the world. We attach great importance to work-life fit, diversity, inclusion and keeping gender balance at all levels of the company. Trust, Communication and Accountability are our core values. We deliver value and ensure growth by working in one G2A team.

Requirements:

• At least 5 years of marketing experience ideally in eCommerce or digital marketplace
• Experience in brand awareness campaigns
• Experience in performance marketing campaign
• Familiar with digital marketing metrics (CPC, CPA, CTR, CR, ROI, ROAS etc.)
• Strong analytical skills and data focused mindset
• Comfortable extracting insights from complex data sets, used to working with Google analytics and Excel on daily basis
• Native English
• Independent and able to work and take actions on self-initiative
• Used to work on cross organizational projects and to collaborate with different departments
• Comfortable in international work environment

Responsibilities:

• Lead marketing strategy and tactics for ENG cluster (USA, UK, CA, AUS, NZ)
• Build awareness and equity of G2A in the region through brand focus actions.
• Define, plan and execute sales activation marketing campaigns through mainly digital (but not only) channels
• Set up and manage partnerships with local entities (brands, partners, agencies) to ensure business and brand recognition in the region
• Make sure all communications and marketing activities in the region are in line with global G2A strategy and global trade plan
• Manage local campaign calendar and prioritize activities to deliver expected results
• Track and analyze KPI progress to adjust tactics and actions based on results and data
• Collaborate with a vast number of teams within the marketing department and across the organization
• Participate in cross team projects with impact on the whole organization

What we offer:

• No corporate bullshit - we communicate openly and aim for goals together
• Access to diverse internal and external training
• Welcome pack - when you join us, expect something special! It will be a G2A SURPRISE but for sure you aren’t going to be disappointed