It seems that internship programs are becoming more and more popular among companies today. Not only is it an amazing opportunity to discover true gems and turn them into future company superstars, it also gives post-graduates and students a chance to gain some real work experience. Can you imagine a better way to become a qualified specialist in a position that you did not even know existed a couple years back? This isn't something standard education can offer you!
We needed new marketing & UX specialists, but they were hard to find using old-fashioned methods. Our local job market seemed to lack such experts, and potential relocation proved to be too much of a hassle in many cases.
The G2A Summer Internship program. Why did we decide to go in this direction?
G2A Summer Internship was a 3-month paid internship program organized in G2A’s office in Rzeszow, Poland. Its focus was the marketing & UX departments. Our interns could give the following career paths a shot: Paid Media, Web Analytics, Partnerships and UX.
First, we defined our target group: students from the Subcarpathian and Lesser Poland voivodeships. To reach them, we used the following:
In just two weeks, we received 157 applications!
Aside from sending in a CV, interns-to-be had to complete a special task prepared by our Marketing and UX experts. This was to assess the candidates’ skills, motivations, engagement and interest in the given area. There were no right or wrong answers. It was just a great way for the candidates to show their creativity, express themselves and stand out from the crowd.
Next, we chose the most promising applications and began a series of phone calls to verify additional skills, such as their command of English. The final step was to meet them in person, explain the internship program in greater detail and let them make the decision if they want to participate.
Interns of course required our support, so for each position we chose two people — a “mentor” and a “buddy” — responsible for assisting them.
A buddy, on the other hand:
These roles were necessary for the program to be successful. Our mentors and buddies knew they might be training their future colleagues and full-fledged employees. This was a perfect opportunity to train the interns and teach them good practices, as well as alert them to possible mistakes or work-related issues.
We wanted our interns to begin their G2A adventure in a very special way. That’s why we prepared an orientation day for them, which included workshops, a trivia game about the company’s products and…a treasure hunt in the office! What a fun way to begin your work at G2A! 😊
Thanks to these fun and engaging activities they could learn more about the G2A Ecosystem, interesting facts about our history and delve into the company’s culture. We wanted to make them feel at home the very moment they walked through our office doors.
Each position had a dedicated training program. Managers of the departments that interns were to join were given a task to prepare a weekly training plan – a list of tasks for the intern to complete and skills to acquire.
The interns had the opportunity to learn more about the work of their department, what tools are needed, as well as receive valuable certificates from the Marketing and UX teams.
They also had the chance to meet the specialists at Google’s office in Warsaw and learn about the company’s products during a trip that combined entertainment and learning.
Our interns also knew that their work was not in vain and their projects were of tremendous value to all G2A employees. Once the internship program was over, its participants told us that their main tasks were very motivating and made them feel important and that we have great confidence in them and their skills.
The end of the internship program also involved a job seeking workshop per our interns’ request. We talked about creating a proper CV and a LinkedIn profile, as well as adequately preparing for a job interview. We were eager to prepare them for a bright future, whether within our company or a different one.
These 3 months of the G2A Summer Internship project showed us there is plenty of room for improvement, but it has definitely been a success – four of our magnificent seven received a job offer at G2A. They are going to stay around for much, much longer as full-fledged G2A’nians.
We wanted our interns to feel important and valued, just like every other employee at G2A. They attended their departments’ integration events and the G2A Summer Party. We also wanted to give them skills and know-how that they could use in their future endeavors.
Now we know that such a program takes a lot of effort and needs many more people for it to be properly organized. But the teamwork was incredible – every participant poured their hearts into the project. Thanks to this commitment our interns finished the program with valuable new skills and the feeling that their time did not go to waste. All in all – we can’t wait to do it again next year.
by Ewa Kołek