G2A.com gets creative to share its story with TikTok’s gaming community

In line with its ambition to always explore new, creative routes of speaking to its audience, G2A.COM worked with TikTok for Business – the platform’s B2B pillar – to run a campaign that would drive awareness, reach and impressions, with the aim of welcoming new users to its marketplace.

The campaign deployed in-feed ads – full-screen, sound-on video clips that appear in the feeds of relevant TikTok users – that showcased some of the excellent deals that G2A.COM is currently running. By using the in-feed solution, G2A.COM was able to reach a large audience with its creative assets, generating 12 million total impressions and over 30,000 click throughs to its website. Proving the value of the collaboration with TikTok, we found that over 90% sessions from TikTok are from new users.

The successful partnership with TikTok has delivered lessons for us as well as results, and we’re looking forward to the next project intently to see how we can continue to grow and evolve to fully exploit this powerful platform.